Motivational Marketing

Last Updated on Sunday, 30 August 2009 15:58 Written by Brent Filson Sunday, 30 August 2009 15:49

 

Just as we're supposed to use only a fraction of our brains' capabilities, so I'm convinced, working with businesses in major industries, that people get just a fraction of the results they're capable of.

Few businesses come close to achieving their potential results.
That's because businesses are not marketing from the heart. When I speak of the heart, I speak of that intuitive, emotional, feeling aspect of all of us.

No question: Emotion drives business success. Clearly, people in business have to be skilled and knowledgable about products, processes, and programs. But simply having rational knowledge is not enough to get big increases in results. We must have emotional knowledge too.

A fundamental truth of human motivation is that we define ourselves in terms of our emotions. Descartes didn't quite have it right: it's not, "I think therefore I am; it's really, "I feel therefore I am".

Yet most marketing strategies and programs focus on the rational — market share, target identification and validation, and customer needs analysis — and ignore the emotional. In doing so, such strategies ignore great opportunities.

Read more: Motivational Marketing

An Inspiring Example

Written by Martin Thomas Friday, 04 September 2009 21:23

I have been in the privileged position to watch many successful people rise from poverty to stunning financial success. But one of my associates and close friends, Jennifer Benning did it spectacularly. She used the investment vehicle of real estate as her specialization, but its what she did with it and the results that followed that really sent goose bumps along the arm.

Jennifer took precisely 11 months to come from obscurity to over a $1 million dollar bank balance. She did it with flair and unbelievable creativity. Here's her story.

Jennifer came from a big family and she was the youngest out of 12 children. She had just left school and started her new life as a video shop attendant and was promptly dissatisfied and unhappy with her immediate prospects. Her older brother Andrew was an associate of mine and gave baby sis some ideas. She was not ready in previous years as school was an enjoyable experience and boys and friends took up most of her time. It took the drudgery and low paid demoralized experience of a 50 hours per week job to register with Jennifer that this was definitely not what she wanted from life. She had become the perfect pupil thanks to the very job she sought to abandon as promptly as possible.

 

Read more: An Inspiring Example

Commercial Property: Noida

Written by amar yadav Friday, 04 September 2009 21:42

Planning to expand your business "?" the commercial space is looking up. The good news is that the commercial segment in real estate is upbeat and demand for commercial office space on rent or on sale is picking up. The process of stabilization has now begun over the last few weeks. Company which were hesitant earlier and now looking up to expand to viable location. According to a study by a reliable source, absorption between 4-5 million square feet of commercial space was witnessed in the first quarter of 2009, which was higher than fourth quarter of 2008
Noida, an acronym of New Okhla Industrial Development Authority), is, undoubtedly, one of the most developed commercial hubs of India. In fact, the growing number of offices and mall complexes has given a facelift to residential space in Noida as well. Till some time back, Noida, due to its association with east Delhi was not considered as developed as its counterparts like Gurgaon.
India emerging as the IT capital of the world with Noida as its main operational centre has led to the rise in demand for commercial property for rental office space in Noida.

 

Read more: Commercial Property: Noida

Super marketing ideas

Written by Peter Switzer Thursday, 01 October 2009 02:11

 

Siimon Reynolds, of Love Communications, who was responsible for the internationally acclaimed Grim Reaper commercials in the 1980s for HIV Aids awareness, knows a thing or two about marketing a business and has a simple rule.

“Everything you do is marketing,” he said. “From the way you show your business card, to the way you answer the phone. It’s all marketing.”

Here are some things that you must do to make your marketing message magical.

You must do an audit
Marketing experts advise businesses to be very realistic about their operations. A standard recommendation is to conduct a total marketing audit of your operation. This could involve leaving the business and then coming back, maybe in a cab, just like a client would.

As you walk up to the entrance of your business premises, take a look at all the signals that are being emitted:

• Is the front entrance clean and tidy?
• If there are plants in the entrance area, are they alive and looking healthy? Even a dying plant may send out an unconscious message that you’re not in control of your operation.
• Is your sign clearly visible and does it stand out?

Now walk through your office or workplace as if you’re a customer coming in for the first time. Check these things:

• Is the office area clean and tidy?
• Are there obstacles to walkways that could cause a safety issue?
• Is there someone at the front desk or a message saying how someone in the office can be contacted?
• Is the paintwork clean and tidy?
• Is water available if your customer needed a drink?
• Does the workplace give off the air of professionalism and order?

Read more: Super marketing ideas